Hello readers. For those of you who didn't know, I have lived my entire adult life in the South, and I really love local brands. I was pleasantly surprised to find out that the latest player in the polish market - Polish & Co. - is a North Carolina based brand, bringing a unique Southern sensibility to polish.
The company frames its brand in terms of southern culture calling itself "North Carolina’s newest beauty brand where mint juleps, fabulous hats and sundresses reign." Polish creator Theresa Williamson "is taking the classic colors like red, pink, nude, coral and perfecting them to the very last detail from finish, to dry time to wear time without chips and compatibility on all skin tones. Williamson has taken the guess work out of choosing your nail color. Of course, she has the fun fashion forward colors that she drew inspiration from growing up in the sun-drenched, weeping willow lined streets that you only get from the Carolina living lifestyle such as the newest Lemon meringue yellow or Neon Sky Blue. Look no further than Polish & Co. for personal favorites such as screaming bright coral and a succulent tangerine that you can almost smell the orange grove from. Theresa works tirelessly to create fun and out-of-the-box names for her polish such as “Sweet Caroline”, “Too Much Info” and “Ski- Crazy”." These polishes are free of Formaldehyde, Toluene, DBP or Parabens.
I think I'm pretty much their target audience as I think a "southern" brand of nail polish is a really fun idea. While their color range is currently limited to more classic colors, they have some very pretty and interesting blues and pinks. I think the packaging looks really chic as well. The price point on these is comparable to other boutique brands at $12. Their polishes are sold at select boutiques as well as online at http://www.polishandcompany.com/ . They are currently running a promotion where you get free shipping with the purchase of two bottles.
What do you think of this new brand? Will you be giving it a try?